What Are You An Expert At?

The 10,000-hour rule is a concept popularized by Malcolm Gladwell in his 2008 book Outliers: The Story of Success. This is a great book. IMO it was an eye-opening read that dove into some insanely talented humans and charted a path from the birth of their interest to the series of circumstances that lead to them just absolutely crushing it in their fields. One common denominator being that most people that are truly experts in something have spent about 10,000 hours perfecting and honing in on their skills.

If you’re anything like me, you’re building a brand and focused on goals, you’re learning as you grow and evolving over time. & even if that doesn’t paint a picture of where you’re at in this moment, odds are you’ve put your 10,000 hours in somewhere. Odds are you are an expert at something and you have a unique voice and experience that can benefit someone else. You just need to connect with the right people to be heard.

This week, I want to share a boss resource that’s been a game-changer for my branding and web design journey: Featured.

What is Featured?

Featured is a platform designed to connect experts like you and me with media pros who are looking for insightful commentary for their online articles. This platform presents a true win-win scenario, where journalists get expert advice via unique, enriched content and experts get featured, showcasing their knowledge to a broader audience.

Being featured in articles online is a BIG WIN for your brand! We’re talking points for  social proof, brand recognition, thought leadership, and better yet, SEO. We’re talking *~*BEH-NEH-FITS*~*, such as -

INCREASED VISIBILITY

By contributing to articles, you position yourself as an authority in your field.

SEO

Every time you get featured, you earn valuable backlinks to your website.

EXPANDING YOUR NETWORK

Engaging with media professionals means opening doors to new connections.

PROVING YOUR LEADERSHIP

Being quoted as an expert not only enhances your credibility but also builds trust with your audience.

CONTENT CREATION

You get to these features on your website and social media to further boost your brand’s reach.

Get Out There & Boost Your Brand!

Listen, Look. I joined Featured about a month ago and I’m on the path to having my fourth feature in an article hit online. I’m not even paying for the subscription yet! & nah, this promo isn’t paid. It’s just a great branding resource that I couldn’t wait to share with you.

Getting started is as easy as setting up a profile that highlights your expertise. Then, you can wait for media sources to reach out to you or take the proactive approach and start reaching out to open questions, sharing your valuable insight (my favorite).

REPURPOSE, REPURPOSE, REPURPOSE

Even if you take the time to respond to a question with a quote that doesn’t get picked up, there is still value to be found in that effort. If a journalist is asking a question, it probably means someone else out there is asking the same thing. Turn it into content for your brand, post it on your blog, add it to your email newsletter.

Check out Featured here.

You have lived an existence completely unique to anyone else in the world, and with that comes valuable insight and perspective. Maybe it’s time to start sharing more of that! If you do end up using featured, send me your articles!

Cheers friend,

— Katie Mont