One Size Fits Some -

In 2015, I joined a networking group led by a very successful hand-lettering artist. I listened to all of his podcasts, joined his online community, and embarked on a journey to find success, his way.

So I did what he did - I joined the 6am club, ran a mile every morning, started working by 8am, skipped hanging out with friends, reclassified social and fun events as “distractions” and became laser-focused on my work... Fast forward to two months later, and I crashed. I hated that life.

Too often, we find ourselves chasing after what success looks like for others—especially for those big brands that seem to have it all figured out. But what if the key to your success lies in crafting a strategy that fits your unique personality, needs, and goals? What if the first step in succeeding lies in defining what success looks like to you?

Stop Fighting Your Nature

Each of us has a unique blend of experiences, values, and quirks that shape who we are. Instead of trying to fit into a mold, consider how you can build your brand to adds value by tapping into that uniqueness.

Fitting in is overrated (and boring), Stop fighting your nature, lean into it!

Reach out and let me know: What aspects of yourself are you ready to embrace in your brand? I’d love to hear your stories!

Remember: The most authentic brands are the ones that resonate deeply with their audiences. It’s time to stop fighting your nature and start building a brand that reflects the wonderful complexity of YOU.

Cheers,

- Katie Mont