Tap Into Your Purpose
I’ll be real with you—I was nervous when I recorded this podcast. Listening back, I caught myself saying 'like' and 'um' more times than I’d like to admit. But here’s the thing: building a brand, running a business, and showing up in the world isn’t about being perfect. It’s about staying true to your purpose and improving along the way.
Let’s Dive In
I had the chance to chat with Deborah C. Smith on her Mindset to Market podcast about what it takes to build a value-driven brand. Deborah is a soulful online business mentor on a mission to help women solopreneurs level up their offerings while growing their brands.
In the episode, we explore how to connect your passion and purpose with your visual identity. I share my journey from aspiring artist to brand designer to managing an invisible illness, and we touch on some common limiting beliefs that can hold us back. You’ll also hear about the importance of corporate social responsibility and how to infuse your values into your branding.
TL:DL Top 5 Takeaways from the Episode
Own Your Experience. Use your unique background and journey to inform your brand story. Authenticity resonates and builds trust.
Embrace Your Vulnerabilities. Sharing your challenges can make you more relatable. As they say, real recognize real.
Identify your Big Hairy Audacious Goal (B-HAG). Keeping a bigger vision as your guiding light can help make all the grunt work worth it.
Establish a Strong Brand Foundation. Define your mission, vision, and values as the backbone of your brand. This clarity will guide your design decisions.
Consider Corporate Responsibility. Incorporate social and environmental choices into your branding practices. A responsible brand can attract loyal followers who share your values.
BONUS: Revisit Your "Why". Regularly reflect on your motivations to ensure your branding aligns with your core purpose. This practice keeps your business focused and fulfilling.
Lastly, We are our own worst critics. The things you obsess over are often things no one else even notices (😄🤞). If you’ve ever doubted yourself or felt like you weren’t 'polished enough' to share your voice, take today’s newsletter as proof that you should just send it! Take whatever you’ve been sitting on, dust it off and release it unto the world.
Consistently creating and sharing content, even if it's not flawless, is significantly more valuable than waiting to produce something completely perfect.
Give it a listen and let me know your thoughts!
Cheers friend,
Katie
