Transform Your Brand Values into Actionable Strategies
As someone who's deep in the trenches of brand building, I’ve learned that a solid foundation is the key to success. I want to dive into something that’s close to my heart: turning your brand values into actionable strategies.
Why Values Matter
Your brand values aren’t just words on a dusty-ol’ poster hung in the office - they’re the guiding light that shape every decision, interaction, and direction your business takes. But having values isn’t enough; it’s about making those values work for you by turning them into actionable strategies that drive you forward.
Building a Value-Driven Brand
Your values are the backbone of your brand’s culture. They help you attract the right people—both team members and customers—who share your beliefs and are down with your mission. When everyone’s on the same page, working toward a common goal, your brand is stronger, more cohesive, and more resilient.
Turning Your Values into Actionable Values
Here’s a simple tip I use in brand building: words on a list can be tough to act on. For example, if a company value is “Grit,” it might not be clear how to actually live that out.
But, if you pair your values with actionable statements, it’s easier for people to embody those values and know what steps they can take. It turns into something like this:
Grit: Approach every task with tenacity
We call these Actionable Values. They make sure everyone on your team knows what’s expected of them and how they can contribute to your collective success. When you list your values or discuss them, share these statements too, so it’s clear how to put them into action.
Turning Values into Actionable Strategies
The more you integrate your brand values into your business strategy, the more your culture will naturally reflect the growth you’ve always planned for. It’s the small, strategic actions that will help you build and attract the right people and opportunities.
We’re talking about taking your brand values and turning them into strategies that drive your brand forward. So let’s break down how you can take a Value, or an Actionable Value, and turn it into an Actionable Strategy for your brand. We’ll go back to Grit.
The Value is Grit
The Actionable Value is “Grit: Dare to approach every task with tenacity”
Some Actionable Strategies would be:
Set challenging, yet achievable goals to establish a culture of resilience
Encourage a growth mindset by celebrating successes along with lessons learned from setbacks
Develop a long-term strategy to keep your brand committed to its mission, even in the face of adversity
Foster an environment where persistence and strategic solutions drive continuous growth
Integrating Values into Your Brand Strategy
Now that you have actionable strategies, it’s time to weave them into your broader brand strategy. Here’s how:
Align Your Messaging
Make sure your brand’s messaging reflects your values. If sustainability is a core value, highlight your eco-friendly practices in your marketing materials and content.
Train Your Team
Your employees should embody your brand values. Help them understand how to live out these values in their daily work, whether they’re interacting with customers or working in the background.
Measure Success
Build out metrics to measure how well your strategies are aligning with your brand values. This could be customer satisfaction surveys, internal performance reviews, or tracking the impact of any campaigns and initiatives.
Keep It Up
Consistency is key. Make sure that every touchpoint—from social media to customer service—reflects your brand values. This builds trust and loyalty with your audience.
Bringing It All Together
At the end of the day, your brand values should be more than just words—they should drive every decision and action within your business. By turning your values into actionable strategies, you create a brand that not only stands out but also stays true to what matters most to you and your people.
Write down your Values, turn them into Actionable Values, and plan out Actionable Strategies to ensure you embody them.
Cheers friend,
- Katie Mont
