Typography Tips for Your Brand
Let’s dive into an important aspect of your brand's visual identity: typography! Choosing the right fonts can make a huge difference in how your brand is perceived. Keeping it short and sweet, here’s a list of top tips on selecting the perfect type pairing(s) for your brand.
Opposites Attract
Pairing contrasting fonts can be dynamic and visually appealing. Think of combining a bold, strong typeface with a more delicate, elegant one. This contrast adds interest and helps different elements stand out.
Consistency is Key
Keeping your fonts consistent will help people to better recognize your brand. Once you choose your fonts, get them down in your brand guidelines, create brand templates, and commit to using them across all platforms.
Accessibility Matters
Your typography should be easy to read for everyone. Choose fonts that are legible across various devices and sizes. While it might be tempting to choose elaborate fonts, always prioritize readability. If your audience struggles to read your text, your message will get lost. Consider accessibility guidelines to ensure that your text is readable for people with visual impairments.
Ownership & Access
Make sure you have the rights to use your selected fonts and can easily access them. If you download a custom font online, check the permissions to make sure you have the legal right to use it in your branding. Ensure you can access your chosen fonts across all platforms, like Squarespace, Canva, or other apps that you know you’ll be using frequently when creating branding materials.
Less is More
Stick to a limited number of fonts—ideally two or three. Too many fonts can make your design look cluttered and unprofessional. Choose one stand out font and pair it with some less-attention-grabby ones. When in doubt, remember “KISS”… keep it simple, silly!
Test for Versatility
Your fonts should look good in various weights and styles (bold, italic, etc.). This versatility allows you to use the same typeface for different purposes while maintaining a consistent look.
Consider Your Brand Personality
Your typography should reflect your brand’s personality. Are you fun and playful, or serious and professional? Choose fonts that convey the right tone and mood for your brand.
That’s a wrap for today’s type tips! Keep these pointers in mind when choosing fonts for your brand, and you’ll be well on your way to creating a consistent and visually epic brand identity.
