Create a CTA that Demands Action
We’ve all got something to offer. But- the most annoying feeling is when you have a great offer and you can’t seem to get it in front of anyone. That feeling of having the secret sauce and no one to stop and taste it can drive an entrepreneur mad. I’ve definitely been spinning before, sitting on something valuable and just not getting it positioned the right way for people to act on it.
Well today I’m bringing you five simple tips you can take to amplify your CTAs (call to action) on your website. By making simple strategic choices, you can create a clear path between your audience finding you and following through to your website’s end goal - whether it be downloading a freebie, making a purchase, or booking a meeting.
Use a Consistent, High Contrast Color
Make your CTA buttons stand out by using a high-contrast color that aligns with your branding. This should be the loudest color in your palette, drawing attention and making it easy for users to find. A vibrant button can be the difference between a user clicking or scrolling past.
Keep this high contrast button consistent across your website. This will make it easier for your visitor to recognize where and what your CTAs are.
Clearly Label Your Buttons
Let’s leave the days of the “Click Here” buttons in the past. It’s a button - people know how they work by now. What your visitors need to know, is what clicking the button leads them to. Depending on your brand personality, you can play around with this or keep it very structured - but either way, it needs to be clear what clicking the button accomplishes.
Use action-oriented phrases such as “Subscribe Today”, “Download Now”, or “Get Your Free Trial”
Position Strategically
Place your CTAs where people are most likely to see them. This could be in the hero section (the first section they see when they land on your site), in your navigation, or at the bottom of your blog pages. Think about where a user goes when they visit you online, what journey do they take?
Leave them CTAs throughout that journey to inspire them to take specific action. Try to make a user’s journey through your website as easy and streamlined as possible.
Create a Sense of Urgency
Look, we just had Black Friday to Cyber Monday to Holiday Deals to (never-ending deals lol) - a perfect example of how urgency drives action. Think of encouraging immediate action around your CTAs through language such as “Join Now for Exclusive Access” or “Limited Time Offer”.
FOMO drives action and quicker decisions.
Test and Optimize
The most beautiful thing about your website is it’s the one piece of real estate you own that is quick and cheap to change. Your website is an opportunity for constant growth and evolution. So say it with me, always be testing!
Try out some A/B testing, different variations of your CTAs, try changing the wording, colors, language or position over time and see what resonates best with your tribe. Use analytics to track which CTAs perform better and continue to refine them over time.
Making these simple changes can significantly strengthen your offer to get your secret sauce dusted off and in the hands of the people it benefits. The best CTAs provide clarity, visibility, and create a compelling reason for your visitors to take action.
Happy Growing and Flowing!
- Katie Mont
