BRAND IDENTITY
NTX Beermuda Triangle Fest is a virtual beer festival that brought together the North Texas beer community through a jam-packed online event that featured stages for beer, music, art, and comedy.
NTX Beermuda Triangle Fest needed a visual identity. The mission was to capture the true spirit of the NTX beer community, embracing their vibrant energy and unique character. We aimed to transport participants on an exciting journey, all from the comfort of their own homes.
PROJECT HIGHLIGHTS
Design choices were inspired by the geographical layout of the hosting breweries, strategically positioned at opposite ends of the DFW metroplex, forming what we playfully call the "Beermuda Triangle."
By tapping into the intrigue and fascination associated with the legendary Bermuda Triangle, we created an event that ignited a sense of adventure and exploration.
Infused the spirit of the brand story throughout the festival with Bermuda Triangle Mystery themed events.
